- Yeoh Mong Chin, aka Mongabong, turns her love for K-beauty into viral Shopee picks, using the Affiliate Programme to share trusted favourites while unlocking deals for her followers
- She built her following on trust and consistency, recommending products on Shopee felt seamless
- She also launched her own beauty brand, That Letter M, specialising in 100% organic cotton sheets and beauty tools, and later expanded it to Shopee